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Email Verified Identity Verified Shaghayegh Ayatollahi
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Member since July 20, 2023
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digital marketing specialist

  • $35.00 - $60.00 / hr
  • //hr.digid.ca/wp-content/uploads/2019/03/img-01-4.pngTurkey
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I am Shaghayegh, a dedicated and resourceful professional who seamlessly transitioned from a background in electronics to a thriving career in digital marketing over eight years ago. This unexpected journey sparked a deep passion, leading me to proactively enrich my skills with extensive self-study and attendance at diverse professional development courses, delving into the available resources.

Throughout my time in this dynamic industry, I have consistently demonstrated diligence, precision, and reliability. My colleagues and superiors have regularly expressed their appreciation for these traits, highlighting the value I bring to any team I’m a part of.

In my current role, I’ve embraced the exciting frontier of Artificial Intelligence (AI), specifically mastering tools like ChatGPT and Midjourney. I have honed my skills in crafting effective AI prompts and optimizing the capacity of these AI tools to produce meaningful outputs and actionable insights. This mastery has allowed me to weave AI functionality into digital marketing strategies, creating innovative and efficient solutions that resonate with contemporary audiences and market trends.

My specialty lies in blending traditional digital marketing techniques with cutting-edge AI tools, resulting in a potent mixture that drives results, streamlines processes, and boosts the effectiveness of marketing campaigns. This unique intersection of skills enables me to leverage the strengths of AI to enhance marketing strategies, ultimately improving customer engagement, conversion rates, and business growth.

Please explore my resume for a more detailed view of my professional journey, the roles I have undertaken, and the expertise I bring to the digital marketing realm. I am always eager to discuss how my unique blend of skills can contribute to leveraging the power of digital marketing in an increasingly AI-integrated business landscape.

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Experience

Digital Marketing Specialist

  •  Digid Inc.
  •  Jun 2023 - Present

• Developing and implementing digital marketing strategies and campaigns to drive brand awareness, lead generation, and customer acquisition.
• Conducting market research and analyzing customer insights to identify target audiences and optimize marketing efforts.
• Managing and optimizing digital advertising campaigns across various platforms such as search engines, social media, and display networks.
• Creating and optimizing website content, landing pages, and email marketing campaigns to drive conversions and enhance user experience.
• Monitoring and analyzing campaign performance using analytics tools and reporting on key metrics and trends.
• Collaborating with cross-functional teams, including creative designers, content writers, and developers, to ensure cohesive and effective marketing campaigns.
• Staying up to date with industry trends, new technologies, and best practices in digital marketing to continually improve strategies and tactics.
• Researching and evaluating various AI tools and technologies to identify the most suitable options for specific business needs.
• Implementing and integrating AI tools into existing systems and processes to improve efficiency, accuracy, and decision-making.
• Staying informed about the latest advancements and trends in AI technology.

Business Development Specialist

  •  365 digital consulting
  •  Apr 2022 - Nov 2022

• Developing Sales and Marketing Strategies
• Building and Managing Client Relationships
• Market Analysis and Competitive Intelligence
• Collaboration with Internal Teams
• Managing and optimizing digital advertising campaigns
• Creating and optimizing website content, landing pages, and email marketing campaigns to drive conversions and enhance user experience.

Head of Digital marketing department

  •  Mahak Charity
  •  Feb 2016 - Jun 2022

• Developing and implementing the digital marketing strategy
• Managing digital campaigns
• Website and social media management
• Data analysis and reporting
• Team management and collaboration
• Staying updated on digital marketing trends
• Conduct market research to identify the needs and preferences of the target audience, children suffering from cancer and their families.
• Creating marketing strategies and campaigns to raise awareness about the new products and their benefits among the target audience.
• Monitoring the impact and effectiveness of the new products, gathering user feedback, and making improvements as needed.

Advertising manager

  •  Nebka Dev.
  •  Mar 2014 - Mar 2017

• Developing Advertising Strategies
• Managing Advertising Campaigns
• Budgeting and Financial Management
• Performance Tracking and Analysis
• Market Research and Competitive Analysis
• Team Management
• Collaboration with Other Departments

Education

Bachelor of Electronic Engineering

  •  Islamic Azad University
  •  Sep 2011 - Dec 2017